Implications of product architecture on marketing strategy

• Main Authors: Kua, Chin Hock, Saha Soumen Kumar, Jayakumar Kandhasamy Sadhasivam
• Other Authors: Lam Yee Cheong
• Format: Theses and Dissertations
• Language: English
• Published: 2014
• Subjects: DRNTU::Engineering::Manufacturing
• Online Access: http://hdl.handle.net/10356/60705
• Institution: Nanyang Technological University

Today's dynamic market environment is marked by rapid introduction of products with innovative functions and large product variety. In this light, the report studies the implications of proposed product architecture on marketing strategy. The study of trade customer needs reveal that the trade...