Implications of product architecture on marketing strategy

• المؤلفون الرئيسيون: Kua, Chin Hock, Saha Soumen Kumar, Jayakumar Kandhasamy Sadhasivam
• مؤلفون آخرون: Lam Yee Cheong
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Engineering::Manufacturing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/60705

Today's dynamic market environment is marked by rapid introduction of products with innovative functions and large product variety. In this light, the report studies the implications of proposed product architecture on marketing strategy. The study of trade customer needs reveal that the trade...