Study of online reviewers in a UGC community

• Main Author: Phyu Mon Theint
• Other Authors: Alton Chua Yeow Kuan
• Format: Theses and Dissertations
• Language: English
• Published: 2014
• Subjects: DRNTU::Engineering::Computer science and engineering::Information systems::Information systems applications; DRNTU::Engineering::Computer science and engineering::Information systems::Information interfaces and presentation
• Online Access: http://hdl.handle.net/10356/61747
• Institution: Nanyang Technological University

The rise of web 2.0 and social media gave voice to Internet users to air their opinions through a lot of ways. One of the ways they do so is through the form of user generated content (UGC). As user generated content gains popularity, contributors online form communities through their contributions....