FindMyTCM.com.sg : connecting traditional chinese medicine (TCM) clinics with the public and promoting interest and understanding of TCM with an online search portal

The Traditional Chinese Medicine (TCM) industry in Singapore has been growing and usage of TCM has increased as well. However, reports have shown that the awareness and usage of TCM among the younger generation in Singapore is still lacking. In this project, we aim to promote interest and understand...

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Main Author: Koh, Frederick Peiwei
Other Authors: Zhao Yan
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/61758
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-617582023-02-28T18:03:07Z FindMyTCM.com.sg : connecting traditional chinese medicine (TCM) clinics with the public and promoting interest and understanding of TCM with an online search portal Koh, Frederick Peiwei Zhao Yan School of Biological Sciences DRNTU::Science::General::Economic and business aspects The Traditional Chinese Medicine (TCM) industry in Singapore has been growing and usage of TCM has increased as well. However, reports have shown that the awareness and usage of TCM among the younger generation in Singapore is still lacking. In this project, we aim to promote interest and understanding of TCM, particularly in the younger generation, to spread the health benefits of TCM. We also aim to promote the usage of TCM through providing better access to information on TCM clinics. This was achieved by building a website that included a health blog with bilingual and easily understandable TCM articles, as well as a list of TCM clinics and practitioners with their relevant information. A survey was conducted to evaluate the effectiveness of the website. 92% of the respondents felt the health articles increased their TCM knowledge and 93% felt it increased their interest in TCM. 95% of participants also indicated that the clinic listing was useful and 37% of the respondents acknowledged that the listing did help them find a TCM clinic that was suitable for them. Overall, the website was effective in promoting understanding and interest of TCM, and encouraging the use of TCM. Bachelor of Science in Biomedical Sciences 2014-09-12T05:43:36Z 2014-09-12T05:43:36Z 2014 2014 Final Year Project (FYP) http://hdl.handle.net/10356/61758 en Nanyang Technological University 41 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Science::General::Economic and business aspects
spellingShingle DRNTU::Science::General::Economic and business aspects
Koh, Frederick Peiwei
FindMyTCM.com.sg : connecting traditional chinese medicine (TCM) clinics with the public and promoting interest and understanding of TCM with an online search portal
description The Traditional Chinese Medicine (TCM) industry in Singapore has been growing and usage of TCM has increased as well. However, reports have shown that the awareness and usage of TCM among the younger generation in Singapore is still lacking. In this project, we aim to promote interest and understanding of TCM, particularly in the younger generation, to spread the health benefits of TCM. We also aim to promote the usage of TCM through providing better access to information on TCM clinics. This was achieved by building a website that included a health blog with bilingual and easily understandable TCM articles, as well as a list of TCM clinics and practitioners with their relevant information. A survey was conducted to evaluate the effectiveness of the website. 92% of the respondents felt the health articles increased their TCM knowledge and 93% felt it increased their interest in TCM. 95% of participants also indicated that the clinic listing was useful and 37% of the respondents acknowledged that the listing did help them find a TCM clinic that was suitable for them. Overall, the website was effective in promoting understanding and interest of TCM, and encouraging the use of TCM.
author2 Zhao Yan
author_facet Zhao Yan
Koh, Frederick Peiwei
format Final Year Project
author Koh, Frederick Peiwei
author_sort Koh, Frederick Peiwei
title FindMyTCM.com.sg : connecting traditional chinese medicine (TCM) clinics with the public and promoting interest and understanding of TCM with an online search portal
title_short FindMyTCM.com.sg : connecting traditional chinese medicine (TCM) clinics with the public and promoting interest and understanding of TCM with an online search portal
title_full FindMyTCM.com.sg : connecting traditional chinese medicine (TCM) clinics with the public and promoting interest and understanding of TCM with an online search portal
title_fullStr FindMyTCM.com.sg : connecting traditional chinese medicine (TCM) clinics with the public and promoting interest and understanding of TCM with an online search portal
title_full_unstemmed FindMyTCM.com.sg : connecting traditional chinese medicine (TCM) clinics with the public and promoting interest and understanding of TCM with an online search portal
title_sort findmytcm.com.sg : connecting traditional chinese medicine (tcm) clinics with the public and promoting interest and understanding of tcm with an online search portal
publishDate 2014
url http://hdl.handle.net/10356/61758
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