Business plan for Goh Ching Hua hydroponics farm

• Main Authors: Er, May Ling, Ng, Christine Yen Khim, Peh, Lena Hoon Ling
• Other Authors: Han-Wong Soke Yin
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/61834
• Institution: Nanyang Technological University

Hydroponics has always been inherently attractive. This technique has been wellestablished in developed countries like Holland and Japan. In the developing countries of the tropics, it appears to have great technology, social and economic potential. In landscarce and labor-expensive Singapore, the implication differs. The use of this technology which allows high-density cultivation, mechanization and automation has been strongly encouraged to meet future food requirements. Furthermore, Singapore also aspires to become the regional agrotechnology research and development center and hydroponics has been singled out as an effective tool for achieving both objectives. For the directors of Goh Ching Hua Hydroponics Farm in Singapore, it was initially a small family business. With consistent phasal expansion plans, Goh's Farm is now at 70% full capacity. It is widely recognized in the industry that the startup capital investment for a commercial hydroponics project is high. Construction of greenhouses and installation of a hydroponics system are high, resulting in high depreciation costs and other expenses. These factors may render a venture such as this to be commercially unattractive in the short term. Therefore, the reader must keep a long term outlook while analyzing this report.