Pricing of international courier services
In this study, the area of focus in on ‘Pricing’ of the marketing mix, and how it relates to the international courier business in the logistics industry. An application model for the international courier business, ‘Pricing Model for International Courier Service’ is proposed.
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| Format: | Theses and Dissertations |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10356/6205 |
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| Institution: | Nanyang Technological University |