“Repeat visitations” : a study on theme park consumption amongst Singaporean visitors to Universal Studio Singapore

• Main Author: Tajuddin Mohd Marhim
• Other Authors: Patrick J. Williams
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Sociology
• Online Access: http://hdl.handle.net/10356/62431
• Institution: Nanyang Technological University

In 2014, Singapore’s visitorship dropped for the very first time in 6 years by 3.1% in tourist volume (Neo, 2015). Soon after, a report released by the Customer Satisfaction Index of Singapore (CSISG) showed that satisfaction for the tourism sector dropped by 7.3% compared to the previous year (Tan, 2014). Amid the backdrop of declining tourism tickets and satisfaction, one possible way to ensure tourist attractions remain sustainable would be to look to the local communities for support in terms of spending and boosting satisfaction. Taking Universal Studios Singapore as a case, an examination of how local Singaporeans partake as repeat visitors to the attraction aims to unravel ways in which it could garner local support for the attraction and possibly tide through periods of lull in the tourism calendar.