Entrepreneurship within small and medium entreprises : a look at the advertising industry in Singapore

• Main Authors: Lee, Ring, Soh, Wai Kong, Tan, Siok Hoon
• Other Authors: Valerie Low
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/62959
• Institution: Nanyang Technological University

In recent years, considerable interest has risen in local entrepreneurship, especially in the development of local Small and Medium Enterprises (SMEs). Local SMEs contribute a large share to Singapore's economic performance, and their future contributions, in the team's opinion, will...