Strategic adaptabilty and firm performance : an empirical study of the miles and show typology

• Main Authors: Boey, Stephanie Lai Fong, Leong, Ngai Fong, Tan, Bee Bee
• Other Authors: Patrick Gibbons
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/63028
• Institution: Nanyang Technological University

The motivations behind this study are to gain a deeper understanding and further insights on the Miles and Snow typology as well as to determine the applicability of the typology to Singapore's context. The primary objective of the study is to analyse the relationship between the four strate...