Wired warriors campaign : encouraging a safer and happier instagram

This paper presents the Wired Warriors campaign, the first-ever communication campaign in Singapore to encourage a happier and safer Instagram. Wired Warriors is organised by four final year students of the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Target...

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Main Authors: Lee, Serene Si Rui, Ng, Venice Shi Yin, Soh, Nicolette Jun Yi, Ong, Linette
Other Authors: Ferdinand de Bakker
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63175
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-631752019-12-10T13:46:29Z Wired warriors campaign : encouraging a safer and happier instagram Lee, Serene Si Rui Ng, Venice Shi Yin Soh, Nicolette Jun Yi Ong, Linette Ferdinand de Bakker Lee Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Mass media This paper presents the Wired Warriors campaign, the first-ever communication campaign in Singapore to encourage a happier and safer Instagram. Wired Warriors is organised by four final year students of the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Targeted at female Instagram users in Singapore, the campaign strongly encourages its target audience to be a Wired Warrior by critically evaluating content that they receive, posting responsible content and being safe and happy online. Through these three steps, the campaign hopes to reduce unhealthy social comparison, cyber bullying and promote cyber safety. This report summarizes the primary and secondary research that shaped the campaign’s strategy. It details the campaign’s process, from creative elements to execution of the campaign’s initiatives. It also examines the campaign’s effectiveness by evaluating its objectives through preliminary and post-campaign surveys. The report also provides future directions for the continuation and expansion of the campaign. Detailed appendices that support the main text with tables, charts, graphs and collateral designs are accompanied for further reference. Bachelor of Communication Studies 2015-05-08T09:01:15Z 2015-05-08T09:01:15Z 2015 2015 Final Year Project (FYP) http://hdl.handle.net/10356/63175 en Nanyang Technological University 279 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Mass media
spellingShingle DRNTU::Social sciences::Mass media
Lee, Serene Si Rui
Ng, Venice Shi Yin
Soh, Nicolette Jun Yi
Ong, Linette
Wired warriors campaign : encouraging a safer and happier instagram
description This paper presents the Wired Warriors campaign, the first-ever communication campaign in Singapore to encourage a happier and safer Instagram. Wired Warriors is organised by four final year students of the Wee Kim Wee School of Communication and Information, Nanyang Technological University. Targeted at female Instagram users in Singapore, the campaign strongly encourages its target audience to be a Wired Warrior by critically evaluating content that they receive, posting responsible content and being safe and happy online. Through these three steps, the campaign hopes to reduce unhealthy social comparison, cyber bullying and promote cyber safety. This report summarizes the primary and secondary research that shaped the campaign’s strategy. It details the campaign’s process, from creative elements to execution of the campaign’s initiatives. It also examines the campaign’s effectiveness by evaluating its objectives through preliminary and post-campaign surveys. The report also provides future directions for the continuation and expansion of the campaign. Detailed appendices that support the main text with tables, charts, graphs and collateral designs are accompanied for further reference.
author2 Ferdinand de Bakker
author_facet Ferdinand de Bakker
Lee, Serene Si Rui
Ng, Venice Shi Yin
Soh, Nicolette Jun Yi
Ong, Linette
format Final Year Project
author Lee, Serene Si Rui
Ng, Venice Shi Yin
Soh, Nicolette Jun Yi
Ong, Linette
author_sort Lee, Serene Si Rui
title Wired warriors campaign : encouraging a safer and happier instagram
title_short Wired warriors campaign : encouraging a safer and happier instagram
title_full Wired warriors campaign : encouraging a safer and happier instagram
title_fullStr Wired warriors campaign : encouraging a safer and happier instagram
title_full_unstemmed Wired warriors campaign : encouraging a safer and happier instagram
title_sort wired warriors campaign : encouraging a safer and happier instagram
publishDate 2015
url http://hdl.handle.net/10356/63175
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