Old is gold : senior pets deserve loving homes too

• Main Authors: Ng, Ming Min, Lok, Sharon Swee Fang, Yiap, Dai Ling
• Other Authors: Ferdinand De Bakker
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/63611
• Institution: Nanyang Technological University

This paper presents Old Is Gold, a communications campaign by three final year undergraduate students from the Wee Kim Wee School of Communication and Information. It is a well-known fact in the local animal welfare scene that older shelter or abandoned animals are least likely to find new homes. Tr...