Performance measures of marketing efforts in the manufacturing and service industries (retailing and banking)

• Main Authors: Lam, Ruoh Wei, Seck, Wai San, Wee, Ai Leen
• Other Authors: B.C.Ghosh
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/63665
• Institution: Nanyang Technological University

The purpose of this research is to let the reader gain a better understanding of performance measures of marketing efforts in the manufacturing and service industries, specifically the retailing and banking industries. Though marketing has evolved to become an increasingly important factor to su...