Performance measures of marketing efforts in the manufacturing and service industries (retailing and banking)

• المؤلفون الرئيسيون: Lam, Ruoh Wei, Seck, Wai San, Wee, Ai Leen
• مؤلفون آخرون: B.C.Ghosh
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/63665
• المؤسسة: Nanyang Technological University

The purpose of this research is to let the reader gain a better understanding of performance measures of marketing efforts in the manufacturing and service industries, specifically the retailing and banking industries. Though marketing has evolved to become an increasingly important factor to su...