Sponsorship : A marketing perspective
The motivation behind our study, "Sponsorship: A Marketing Perspective", is that sponsorship is a fast growing but little understood communication tool. The four objectives. of our study are the role, approach, selection and evaluation of sponsorship as perceived by organizations. The a...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63735 |
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| Institution: | Nanyang Technological University |
| Language: | English |