Text this: The impact of headlines on the effectiveness of print advertisements

 _    _     _____     _____      ___     ______   
| |  | ||  |  ___||  |__  //    / _ \\  |      \\ 
| |/\| ||  | ||__      / //    / //\ \\ |  --  // 
|  /\  ||  | ||__     / //__  |  ___  |||  --  \\ 
|_// \_||  |_____||  /_____|| |_||  |_|||______// 
`-`   `-`  `-----`   `-----`  `-`   `-` `------`