The impact of headlines on the effectiveness of print advertisements

Persuasive communication involves a conscious attempt by one party to change the attitudes, beliefs or behaviour of another through the transmission of some message. The employment of persuasive communication is found extensively in advertising, where the advertiser tries to create awareness o...

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Bibliographic Details
Main Authors: Leong, Jenn Binn, Peh, Bee Lan, Tang, Siew Yin
Other Authors: Constance Soh
Format: Final Year Project
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63748
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Institution: Nanyang Technological University
Language: English