The impact of headlines on the effectiveness of print advertisements

• Main Authors: Leong, Jenn Binn, Peh, Bee Lan, Tang, Siew Yin
• Other Authors: Constance Soh
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/63748
• Institution: Nanyang Technological University

Persuasive communication involves a conscious attempt by one party to change the attitudes, beliefs or behaviour of another through the transmission of some message. The employment of persuasive communication is found extensively in advertising, where the advertiser tries to create awareness o...