發送短信 : The impact of headlines on the effectiveness of print advertisements

 ______     _____   __    __   _    _      _____  
|      \\  |  ___|| \ \\ / // | || | ||   / ___// 
|  --  //  | ||__    \ \/ //  | || | ||   \___ \\ 
|  --  \\  | ||__     \  //   | \\_/ ||   /    // 
|______//  |_____||    \//     \____//   /____//  
`------`   `-----`      `       `---`   `-----`