Promotion of locally published English paperbacks
The objectives of this research are to obtain a greater insight into the locally published English paperbacks market in Singapore and to analyse the effectiveness of the promotional strategies that were carried out in the local paperback industry. Statistical analyses were conducted on the...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64324 |
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| Institution: | Nanyang Technological University |
| Language: | English |