A study of the satisfaction level amongst life insurance policyholders with regards to the services provided by the industry
This study was undertaken to ascertain the satisfaction level of policyholders with regards to the services provided by the life insurance industry. The major findings detailed in this report were drawn from many sources including policyholders and representatives from the various offices....
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64536 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This study was undertaken to ascertain the satisfaction level of policyholders with
regards to the services provided by the life insurance industry. The major findings
detailed in this report were drawn from many sources including policyholders and
representatives from the various offices.
A total of 472 life insurance policyholders responded to the survey conducted by
the team. The findings revealed that the efforts by the industry to upgrade the
professionalism of agents have in fact been successful. Policyholders are generally
satisfied with the services provided by their agents and the administrative staff of
the companies.
Quality service has become an indispensable part of the operations of life insurance
companies as it is one of the most important factors taken into consideration when
a policyholder decides on which company's policies to take up. It is therefore
worthwhile for the companies to invest in the training of its agents and staff and
to place greater emphasis on quality service. |
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