A study of consumer behavior in online mass customization
This report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment.
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| Format: | Theses and Dissertations |
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2008
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| Online Access: | http://hdl.handle.net/10356/6481 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-64812023-03-11T17:14:28Z A study of consumer behavior in online mass customization Tan, Li Peng. Helander, Martin Erik Gustav School of Mechanical and Production Engineering DRNTU::Engineering::Industrial engineering::Human factors engineering This report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment. Master of Science (Human Factors Engineering) 2008-09-17T11:16:08Z 2008-09-17T11:16:08Z 2003 2003 Thesis http://hdl.handle.net/10356/6481 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Engineering::Industrial engineering::Human factors engineering |
| spellingShingle |
DRNTU::Engineering::Industrial engineering::Human factors engineering Tan, Li Peng. A study of consumer behavior in online mass customization |
| description |
This report focuses on consumer decision making in mass customization. It presents a study of the effects of two factors: a decision aid in the form of a rating agent, and the basis of customization, on the quality of choices made by consumers in an online mass customization shopping environment. |
| author2 |
Helander, Martin Erik Gustav |
| author_facet |
Helander, Martin Erik Gustav Tan, Li Peng. |
| format |
Theses and Dissertations |
| author |
Tan, Li Peng. |
| author_sort |
Tan, Li Peng. |
| title |
A study of consumer behavior in online mass customization |
| title_short |
A study of consumer behavior in online mass customization |
| title_full |
A study of consumer behavior in online mass customization |
| title_fullStr |
A study of consumer behavior in online mass customization |
| title_full_unstemmed |
A study of consumer behavior in online mass customization |
| title_sort |
study of consumer behavior in online mass customization |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/6481 |
| _version_ |
1761781348037558272 |