Situational behavior of public relations leaders in relation to their decision-making positions in organizations

• Main Author: Lin, Sapphire Huili
• Other Authors: Suwichit Chaidaroon
• Format: Theses and Dissertations
• Language: English
• Published: 2015
• Subjects: DRNTU::Social sciences::Communication::Organizational communication
• Online Access: http://hdl.handle.net/10356/65274
• Institution: Nanyang Technological University

Studies on public relations leadership have gained more attention from practitioners and scholars with the intent to elevate the status of this profession. Academic literature in recent years attempted to identify the traits of good public relations leaders but those traits were seldom investigated...