Matching scan paths for insights into the usability problems of online supermarkets

• Main Author: See Tho, Wai Loon
• Other Authors: Theng Yin Leng
• Format: Theses and Dissertations
• Language: English
• Published: 2015
• Subjects: DRNTU::Library and information science::Archives and records management::Business records management
• Online Access: http://hdl.handle.net/10356/65406
• Institution: Nanyang Technological University

The online supermarket trend is growing in popularity with more users turning to grocery shopping on the Web. The usability problems of page clutter and confusing category terms are some of the reasons users cannot navigate efficiently to find target products in online supermarkets; resulting in los...