IBEACON based mobile marketing system for shopping mall

Nowadays, there are drawbacks in the shopping mall management. Many markets do not provide satisfactory shopping services to customers. And, iBeacon technology and mobile technology are the great hot topics in the market. Due to the great business opportunities, a system whose goals are to improv...

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Bibliographic Details
Main Author: Zhang, Tianli
Other Authors: Chong Han Joo Peter
Format: Theses and Dissertations
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/65892
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Institution: Nanyang Technological University
Language: English