Venturing into the Chinese market : a study of effective business venturing strategies for Singapore SMEs
Outline the effectiveness of current assistances given by Singapore government, summarise various market entering modes available, analyse current business formation practices, discuss various marketing tools available and ultimately develop and establish a model for Singapore companies which wish t...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/6605 |
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| Institution: | Nanyang Technological University |
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