Venturing into the Chinese market : a study of effective business venturing strategies for Singapore SMEs

• المؤلفون الرئيسيون: Chang, Tino Shu Hao., Tan, Mary Suan Mui.
• مؤلفون آخرون: Chew, David Ah Seng
• التنسيق: Theses and Dissertations
• منشور في: 2008
• الموضوعات: DRNTU::Engineering::Civil engineering::Construction management
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/6605

Outline the effectiveness of current assistances given by Singapore government, summarise various market entering modes available, analyse current business formation practices, discuss various marketing tools available and ultimately develop and establish a model for Singapore companies which wish t...