Chinese culture and relationship marketing in the Chinese construction industry

A study on the theories of marketing and relationship marketing, the current status of Chinese construction industry, traditional Chinese culture's influence on business culture and relationship marketing in the context of Chinese culture.

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Bibliographic Details
Main Author:	Yu, Qi Wei.
Other Authors:	Chew, David Ah Seng
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Engineering::Civil engineering::Construction management
Online Access:	http://hdl.handle.net/10356/6624
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-6624
record_format	dspace
spelling	sg-ntu-dr.10356-66242020-09-26T21:17:22Z Chinese culture and relationship marketing in the Chinese construction industry Yu, Qi Wei. Chew, David Ah Seng Centre for Advanced Construction Studies DRNTU::Engineering::Civil engineering::Construction management A study on the theories of marketing and relationship marketing, the current status of Chinese construction industry, traditional Chinese culture's influence on business culture and relationship marketing in the context of Chinese culture. Master of Science (International Construction Management) 2008-09-17T11:49:24Z 2008-09-17T11:49:24Z 2006 2006 Thesis http://hdl.handle.net/10356/6624 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Engineering::Civil engineering::Construction management
spellingShingle	DRNTU::Engineering::Civil engineering::Construction management Yu, Qi Wei. Chinese culture and relationship marketing in the Chinese construction industry
description	A study on the theories of marketing and relationship marketing, the current status of Chinese construction industry, traditional Chinese culture's influence on business culture and relationship marketing in the context of Chinese culture.
author2	Chew, David Ah Seng
author_facet	Chew, David Ah Seng Yu, Qi Wei.
format	Theses and Dissertations
author	Yu, Qi Wei.
author_sort	Yu, Qi Wei.
title	Chinese culture and relationship marketing in the Chinese construction industry
title_short	Chinese culture and relationship marketing in the Chinese construction industry
title_full	Chinese culture and relationship marketing in the Chinese construction industry
title_fullStr	Chinese culture and relationship marketing in the Chinese construction industry
title_full_unstemmed	Chinese culture and relationship marketing in the Chinese construction industry
title_sort	chinese culture and relationship marketing in the chinese construction industry
publishDate	2008
url	http://hdl.handle.net/10356/6624
_version_	1681057539851026432

Chinese culture and relationship marketing in the Chinese construction industry

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