Building a socially responsible image: Understanding the effects of CSR, corporate ability and endorsement on stakeholders' evaluation

• Main Author: Ho, Benjamin Meng Keng
• Other Authors: AP Augustine Pang
• Format: Theses and Dissertations
• Language: English
• Published: 2016
• Subjects: DRNTU::Library and information science
• Online Access: http://hdl.handle.net/10356/66301
• Institution: Nanyang Technological University

In recent years, the notion of corporate social responsibility (CSR) for organizations has grown in importance. While consumers are generally supportive of socially responsible behaviour, there is little systemic research on how organizations enforce CSR and the different consequences of CSR behavio...