Would “I” be more risk averse? : the effect of “I” on risk preference

• Main Authors: Nishanthi, Nur Fitriah Alias, Chua, Hang Ping
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/66379
• Institution: Nanyang Technological University

Linguistic elements have been studied quite extensively in behavioural economics as it plays a crucial role in determining economic behaviours. Despite risk preferences being one of the most important components of economic behaviour, little research attention has been done to link linguistic elemen...