Would “I” be more risk averse? : the effect of “I” on risk preference

• المؤلفون الرئيسيون: Nishanthi, Nur Fitriah Alias, Chua, Hang Ping
• مؤلفون آخرون: School of Humanities and Social Sciences
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Social sciences
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/66379

Linguistic elements have been studied quite extensively in behavioural economics as it plays a crucial role in determining economic behaviours. Despite risk preferences being one of the most important components of economic behaviour, little research attention has been done to link linguistic elemen...