Adaptation of western marketing concepts for the Indonesian construction industry

The purpose of this study was to form appropriate and suitable marketing concepts for the Indonesian construction industry, which are adapted from western marketing concepts but under consideration of Indonesian people and Indonesian construction industry characteristics.

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Bibliographic Details
Main Author:	Hartanto, Felix.
Other Authors:	Chew, David Ah Seng
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Engineering::Civil engineering::Construction management
Online Access:	http://hdl.handle.net/10356/6646
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-6646
record_format	dspace
spelling	sg-ntu-dr.10356-66462020-09-26T21:16:33Z Adaptation of western marketing concepts for the Indonesian construction industry Hartanto, Felix. Chew, David Ah Seng Centre for Advanced Construction Studies DRNTU::Engineering::Civil engineering::Construction management The purpose of this study was to form appropriate and suitable marketing concepts for the Indonesian construction industry, which are adapted from western marketing concepts but under consideration of Indonesian people and Indonesian construction industry characteristics. Master of Science (International Construction Management) 2008-09-17T11:49:57Z 2008-09-17T11:49:57Z 2005 2005 Thesis http://hdl.handle.net/10356/6646 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Engineering::Civil engineering::Construction management
spellingShingle	DRNTU::Engineering::Civil engineering::Construction management Hartanto, Felix. Adaptation of western marketing concepts for the Indonesian construction industry
description	The purpose of this study was to form appropriate and suitable marketing concepts for the Indonesian construction industry, which are adapted from western marketing concepts but under consideration of Indonesian people and Indonesian construction industry characteristics.
author2	Chew, David Ah Seng
author_facet	Chew, David Ah Seng Hartanto, Felix.
format	Theses and Dissertations
author	Hartanto, Felix.
author_sort	Hartanto, Felix.
title	Adaptation of western marketing concepts for the Indonesian construction industry
title_short	Adaptation of western marketing concepts for the Indonesian construction industry
title_full	Adaptation of western marketing concepts for the Indonesian construction industry
title_fullStr	Adaptation of western marketing concepts for the Indonesian construction industry
title_full_unstemmed	Adaptation of western marketing concepts for the Indonesian construction industry
title_sort	adaptation of western marketing concepts for the indonesian construction industry
publishDate	2008
url	http://hdl.handle.net/10356/6646
_version_	1681057212692168704

Adaptation of western marketing concepts for the Indonesian construction industry

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