The Kallang Roar : a commentary of sports spectatorship in Singapore

In the 2011 National Sports Participation Survey, sports spectatorship is on the decrease. 24% of Singaporeans watched a sports regularly, down from the 43% in 2005. Numbers of spectators who attends at an event venue is even lower with just 12% of those who want sports regularly attending matches a...

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Main Author: Koh, Yizhe
Other Authors: Nicholas Giles Aplin
Format: Final Year Project
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66540
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-665402020-09-27T20:22:21Z The Kallang Roar : a commentary of sports spectatorship in Singapore Koh, Yizhe Nicholas Giles Aplin DRNTU::Social sciences In the 2011 National Sports Participation Survey, sports spectatorship is on the decrease. 24% of Singaporeans watched a sports regularly, down from the 43% in 2005. Numbers of spectators who attends at an event venue is even lower with just 12% of those who want sports regularly attending matches at the venue. Previously, the Kallang Roar, which is described as the immense support that football had when it was at its peak in the nineties, was well documented and provided a source of pride to the nation. While the benefits of a strong sports spectatorship culture are both economic and social, it has been on the decrease in Singapore despite a focus from the government to improve it. This study attempts to comment on the attendance behaviour at live sporting events using psychological theories and suggest ways to improve the trends. It proposes to manipulate behaviour through promoting interpersonal and symbolic identification of fans creation while creating an environment worth cheering in to change the attitudes, subjective norms and perceived planned behaviour of the Singapore population. Further studies with research participants would provide more evidence toward improvements of spectatorship trends. Bachelor of Science (Sport Science and Management) 2016-04-15T04:53:01Z 2016-04-15T04:53:01Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/66540 en 33 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences
spellingShingle DRNTU::Social sciences
Koh, Yizhe
The Kallang Roar : a commentary of sports spectatorship in Singapore
description In the 2011 National Sports Participation Survey, sports spectatorship is on the decrease. 24% of Singaporeans watched a sports regularly, down from the 43% in 2005. Numbers of spectators who attends at an event venue is even lower with just 12% of those who want sports regularly attending matches at the venue. Previously, the Kallang Roar, which is described as the immense support that football had when it was at its peak in the nineties, was well documented and provided a source of pride to the nation. While the benefits of a strong sports spectatorship culture are both economic and social, it has been on the decrease in Singapore despite a focus from the government to improve it. This study attempts to comment on the attendance behaviour at live sporting events using psychological theories and suggest ways to improve the trends. It proposes to manipulate behaviour through promoting interpersonal and symbolic identification of fans creation while creating an environment worth cheering in to change the attitudes, subjective norms and perceived planned behaviour of the Singapore population. Further studies with research participants would provide more evidence toward improvements of spectatorship trends.
author2 Nicholas Giles Aplin
author_facet Nicholas Giles Aplin
Koh, Yizhe
format Final Year Project
author Koh, Yizhe
author_sort Koh, Yizhe
title The Kallang Roar : a commentary of sports spectatorship in Singapore
title_short The Kallang Roar : a commentary of sports spectatorship in Singapore
title_full The Kallang Roar : a commentary of sports spectatorship in Singapore
title_fullStr The Kallang Roar : a commentary of sports spectatorship in Singapore
title_full_unstemmed The Kallang Roar : a commentary of sports spectatorship in Singapore
title_sort kallang roar : a commentary of sports spectatorship in singapore
publishDate 2016
url http://hdl.handle.net/10356/66540
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