The effect of crowd noise on consumption amount

• Main Author: Ong, Xue Yin
• Other Authors: Bobby K. Cheon
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/66558
• Institution: Nanyang Technological University

Research on factors influencing eating behaviours has been abundant. This study examines how social-contextual influences, specifically ambient factors such as crowd noise, would influence consumption amount. As crowdedness is associated with lowered self-control (Fujita, Trope, Liberman, & Levi...