Does exposure to celebrity posts on Facebook induce materialism? The effect of celebrity importance and self-complexity on materialism

• Main Author: Jitmahanirun, Natpapat
• Other Authors: Wan Ching
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Psychology::Experimental psychology
• Online Access: http://hdl.handle.net/10356/66601
• Institution: Nanyang Technological University

The study examines the effect of an external factor (i.e. celebrity posts on social media), internal factors (i.e. celebrity importance and self-complexity) and their interaction on materialism. Social comparison was speculated to be one possible mechanism that mediates the effect of exposure to med...