Coming home SG

• Main Authors: Chan, Jethra Mei Yu, Lee, Rou Urn, Giam, Sarah Yi Xin, Tan, Vivien Min Er
• Other Authors: Liew Kai Khiun
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences; DRNTU::Humanities
• Online Access: http://hdl.handle.net/10356/66801
• Institution: Nanyang Technological University

The Coming Home SG campaign is Singapore’s first campaign to raise awareness of foster care among young adults, and promote volunteering opportunities as a stepping stone towards fostering - was launched. The campaign is also the first to use social media as an outreach platform for foster care. It engaged 3,948 young adults via a mix of online and on-ground platforms such as a campaign website, art- jamming sessions, a local makers’ fair, sharing sessions by members of the fostering community and university roadshows. 220 volunteer interests were raised, and nearly half of the participants indicated strong willingness to foster in the future. This paper summarises the research that underpinned campaign strategies, details the campaign’s execution, and evaluates its effectiveness. Finally, it recommends how the campaign’s pioneering initiatives will be sustained.