Relationship between variety-seeking behaviour and need for closure

• Main Author: Tan, Jia Hui
• Other Authors: Kenichi Ito
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/66830
• Institution: Nanyang Technological University

This study was conducted to address the gap in existing literature in establishing the relationship between the need for closure (NFC) and variety-seeking behaviour, therefore facilitating a better understanding of the psychological mechanisms accounting for the differences in consumers’ purchasing...