Relationship between variety-seeking behaviour and need for closure

• المؤلف الرئيسي: Tan, Jia Hui
• مؤلفون آخرون: Kenichi Ito
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2016
• الموضوعات: DRNTU::Social sciences::Psychology
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/66830

This study was conducted to address the gap in existing literature in establishing the relationship between the need for closure (NFC) and variety-seeking behaviour, therefore facilitating a better understanding of the psychological mechanisms accounting for the differences in consumers’ purchasing...