Residential stability and novelty-seeking behaviour

• Main Author: Low, Jun Min
• Other Authors: Kenichi Ito
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/66831
• Institution: Nanyang Technological University

In this research article, I seek to affirm the relationship between residential stability and novelty-seeking behaviour. Two conditions were present i.e. residential stability and residential mobility, and a scenario question was presented to frame participants’ mind according to the condition they were randomly assigned to. Novelty-seeking behaviour is being operationalized as individuals’ choice for novel products over typical products. Results of the study demonstrated that individuals who are residentially stable exhibit novelty-seeking behaviour. The willingness to recommend novel products and perceived user-friendliness of novel products were also found to be separate mediators for the relationship. Prosocial behaviour, which is an individual’s attempt and inclination to engage in behaviours that benefit others in the community, has been proposed to be a possible explanation for the findings. Other aspects of potential cross-disciplinary research are also explored.