Back to “I Do”: strengthening marriages in Singapore

• Main Authors: Ningrong, Chiam, Koh, Justine, Lau, Shermaine, Yew, Eian Kian
• Other Authors: Liew Kai Khiun
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Sociology::Social problems and reform
• Online Access: http://hdl.handle.net/10356/66854
• Institution: Nanyang Technological University

Back to “I Do” is an integrated public relations campaign led by four final year undergraduates from Nanyang Technological University, Wee Kim Wee School of Communication and Information. Targeted at married couples in the Strawberry Stage, aged 30 to 39, the campaign aims to strengthen marital bond...