Cover a brother : a health campaign to promote sun protection behaviour amongst men

• Main Authors: Toh, Crystal Bao Ning, Lee, Dionne Yining, Tan, Nicole Jeanne Min, Soo, Yun Xuan
• Other Authors: Kim Hye Kyung
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Social sciences::Communication; DRNTU::Social sciences::Mass media
• Online Access: http://hdl.handle.net/10356/66876
• Institution: Nanyang Technological University

Cover a Brother is the first male-targeted sun protection campaign in Singapore, with the aim of educating young males aged 18 to 25 on the importance of practising sun safety. It was conceptualised and executed by four final year undergraduates from the Wee Kim Wee School of Communication and Infor...