'Enough' is enough : frugality as an alternative lifestyle choice

• Main Author: Lim, Feng Ling
• Other Authors: Angeline Yam
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Visual arts and music
• Online Access: http://hdl.handle.net/10356/67200
• Institution: Nanyang Technological University

Frugality is an attribute that is shaped by various factors such as one’s culture, society, living environment and religion. The practice of frugality is apparent amongst the Singapore pioneering generation. However, due to the nation’s economic prosperity in recent years, frugality as a way of life has become irrelevant to the Singapore’s millennial youths. As a result, an increasingly materialistic culture contributes to a wasteful, over-consuming society. Drawing inspirations from the designer's grandparents, "Enough" is enough investigates frugal practices and values of Singapore's pioneer generations and how it could be adopted for the millennial in order to cultivate a more sustainable lifestyle. The project aims to increase awareness of our everyday consumption through the use of graphic design, to revive the concept of frugality as a ‘baby step’ towards global sustainability goals.