Anicca : seed of change

Anicca is a Buddhist-inspired conceptual brand that questions the state of unhappiness in Singapore. It aims to share the invaluable insight of how embracing change can be a path to achieving contentment and happiness to those who seek them. Inspired by the use of mementos in the daily lives of Budd...

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Main Author: Rashna Shantini Yeamalley Nair
Other Authors: Sujatha Arundathi Meegama
Format: Final Year Project
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/67202
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-672022019-12-10T13:51:27Z Anicca : seed of change Rashna Shantini Yeamalley Nair Sujatha Arundathi Meegama School of Art, Design and Media DRNTU::Visual arts and music Anicca is a Buddhist-inspired conceptual brand that questions the state of unhappiness in Singapore. It aims to share the invaluable insight of how embracing change can be a path to achieving contentment and happiness to those who seek them. Inspired by the use of mementos in the daily lives of Buddhists and the notion of rituals in Buddhism such as the offering of the lotus to symbolize the fleeting nature of change, Anicca takes form of a wearable memento that helps one to embark on a mindful journey. The journey begins with the experience of unfolding the lotus bud like packaging to depict impermanence. The paradox of craving to wear and then break the memento represents the need to free oneself from the world of permanence. This spiritually uplifting experience leaves behind a disintegrating message about change, provoking one to ponder the nature of existence. Bachelor of Fine Arts 2016-05-12T08:42:40Z 2016-05-12T08:42:40Z 2016 Final Year Project (FYP) http://hdl.handle.net/10356/67202 en Nanyang Technological University 32 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Visual arts and music
spellingShingle DRNTU::Visual arts and music
Rashna Shantini Yeamalley Nair
Anicca : seed of change
description Anicca is a Buddhist-inspired conceptual brand that questions the state of unhappiness in Singapore. It aims to share the invaluable insight of how embracing change can be a path to achieving contentment and happiness to those who seek them. Inspired by the use of mementos in the daily lives of Buddhists and the notion of rituals in Buddhism such as the offering of the lotus to symbolize the fleeting nature of change, Anicca takes form of a wearable memento that helps one to embark on a mindful journey. The journey begins with the experience of unfolding the lotus bud like packaging to depict impermanence. The paradox of craving to wear and then break the memento represents the need to free oneself from the world of permanence. This spiritually uplifting experience leaves behind a disintegrating message about change, provoking one to ponder the nature of existence.
author2 Sujatha Arundathi Meegama
author_facet Sujatha Arundathi Meegama
Rashna Shantini Yeamalley Nair
format Final Year Project
author Rashna Shantini Yeamalley Nair
author_sort Rashna Shantini Yeamalley Nair
title Anicca : seed of change
title_short Anicca : seed of change
title_full Anicca : seed of change
title_fullStr Anicca : seed of change
title_full_unstemmed Anicca : seed of change
title_sort anicca : seed of change
publishDate 2016
url http://hdl.handle.net/10356/67202
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