Investigating donor behavior in fundraising activities

• Main Author: Koh, Joshua Shi Kai
• Other Authors: Nie Xiaofeng
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Engineering
• Online Access: http://hdl.handle.net/10356/67989
• Institution: Nanyang Technological University

Many factors cause donor behaviour to vary. While working with the Singapore Red Cross Society, it is seen that there is a disparity between donations given to international disaster relief and local beneficiaries, with local projects usually getting less support. This project attempts to look at ho...