An evolutionary approach to product line design and pricing
With the fragmentation of mass markets in many industries, organizations are increasingly competing on product lines as a marketing strategy instead of focusing on single product. By offering product lines, companies can cover a broader range of market segments but yet do not incur significant cost...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2016
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| Online Access: | https://hdl.handle.net/10356/69076 |
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| Institution: | Nanyang Technological University |
| Language: | English |