K Wizdom Pte Ltd (Optimate)

• Main Author: Loo, Preston Nam Kuen
• Other Authors: Li Fang
• Format: Final Year Project
• Language: English
• Published: 2016
• Subjects: DRNTU::Engineering
• Online Access: http://hdl.handle.net/10356/69123
• Institution: Nanyang Technological University

In the current industry, there exist many marketing platforms that provide digital marketing services to the clients. The services range from Video Campaigns, to Pay-Per-Click and to Search Advertisements. The platforms which are already in the market target multiple kinds of audience, ranging from small businesses to multinational companies. This report emphasizes and elaborates on what the author has learnt and done during the entire Final Year Project with K Wizdom Pte Ltd (Optimate). Chapter One will showcase introduction, give the nature of the projects assigned, and also background information about K Wizdom Pte Ltd (Optimate). Chapter Two and Chapter Three will provide a detailed description of the projects which were allocated to the author. Chapter Four of this report is the summary to give an overview of what the author has learnt and what was accomplished during the author’s Final Year Project. Finally, Chapter Five and Chapter Six of this report document the key learning and the references to the materials that the author has used.