Promoting mobile payment adoption : emphases of security and convenience via gain and loss frames

• Main Authors: Chen, Ruobing, Chia, Clarissa Pei Shin, Tan, Febriliani, Marten, Theresia
• Other Authors: Sonny Ben Rosenthal
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/69841
• Institution: Nanyang Technological University

This study seeks to understand the specific message content and frames that best promote adoption of really new innovations in financial technology such as mobile payment. It examines how emphasizing security and convenience values of mobile payment in advertising messages influences adoption int...