Stand Corrected

• Main Authors: Seet, Zhun Hao Dannie, Ang, Fiona Yingsi, Wong, Hannah Wai-Yee, Tan, Joanne Chu En
• Other Authors: Ferdinand de Bakker
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/69846
• Institution: Nanyang Technological University

This paper presents ‘Stand Corrected’, the first communication campaign in Singapore to raise awareness and educate young adults on ‘Text Neck’ syndrome, initiated by four final-year students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. The campaign goa...