Mo-Ments

• Main Authors: Badron Adnan, Ng, Gladys Hyun Jung, Low, Zhang Quan, Lim, Marcus Han Ming
• Other Authors: Chung Myojung
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/69884
• Institution: Nanyang Technological University

“Mo-Ments” is a digital-led strategic communications campaign to encourage young adults in Singapore to adopt stronger money management habits (comprised of four key pillars: saving, managing spending, budgeting, and credit/debt management). The project was conceptualised on the back of growing f...