The Souvenir Gifting Process
With the decreasing cost of international travel and the ever-increasing middle class, burgeoning number of people are participating in international travels. Singaporeans are projected to be the 7th top overseas spender by 2025. Therefore, souvenir gifting is said to be getting more prominent with...
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sg-ntu-dr.10356-700692019-12-10T11:23:08Z The Souvenir Gifting Process Lim, Emily Hui Si Lim Khek Gee, Francis School of Humanities and Social Sciences DRNTU::Social sciences With the decreasing cost of international travel and the ever-increasing middle class, burgeoning number of people are participating in international travels. Singaporeans are projected to be the 7th top overseas spender by 2025. Therefore, souvenir gifting is said to be getting more prominent with years on the little red dot. Much attention had been paid to mainstream gifting but there is a lack of attention in souvenir gifting. To understand souvenir gifting as a social phenomenon, this paper examines the process of souvenir gifting based on four themes: motives for souvenir gifting, the souvenir gifting process, outcomes of souvenir gifting and the aftermath. In addition, the paper also highlights key gender differences regarding souvenir gifting and offers possible explanations. Bachelor of Arts 2017-04-10T07:07:48Z 2017-04-10T07:07:48Z 2017 Final Year Project (FYP) http://hdl.handle.net/10356/70069 en Nanyang Technological University 32 p. application/pdf |
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DRNTU::Social sciences Lim, Emily Hui Si The Souvenir Gifting Process |
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With the decreasing cost of international travel and the ever-increasing middle class, burgeoning number of people are participating in international travels. Singaporeans are projected to be the 7th top overseas spender by 2025. Therefore, souvenir gifting is said to be getting more prominent with years on the little red dot. Much attention had been paid to mainstream gifting but there is a lack of attention in souvenir gifting. To understand souvenir gifting as a social phenomenon, this paper examines the process of souvenir gifting based on four themes: motives for souvenir gifting, the souvenir gifting process, outcomes of souvenir gifting and the aftermath. In addition, the paper also highlights key gender differences regarding souvenir gifting and offers possible explanations. |
author2 |
Lim Khek Gee, Francis |
author_facet |
Lim Khek Gee, Francis Lim, Emily Hui Si |
format |
Final Year Project |
author |
Lim, Emily Hui Si |
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Lim, Emily Hui Si |
title |
The Souvenir Gifting Process |
title_short |
The Souvenir Gifting Process |
title_full |
The Souvenir Gifting Process |
title_fullStr |
The Souvenir Gifting Process |
title_full_unstemmed |
The Souvenir Gifting Process |
title_sort |
souvenir gifting process |
publishDate |
2017 |
url |
http://hdl.handle.net/10356/70069 |
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1681041809511284736 |