Using Facebook as a platform of communication tool : largest female annual marathon in Singapore

• Main Author: Cheok, Sonia Chloe Jia Wen
• Other Authors: National Institute of Education
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/70106
• Institution: Nanyang Technological University

Social media platforms have gained increasing popularity in the recent years. The value of social media has now extended to the commercial sector especially the sports industry. Hence, the understanding of how consumers behaved on social media platforms is of increasing importance to these companies...