Spontaneous inferences from cultural cues : varying responses of cultural insiders and outsiders.

• Main Authors: Fu, Ho Ying., Chiu, Chi Yue., Morris, Micheal W., Young, Maia J.
• Other Authors: Nanyang Business School
• Format: Research Report
• Published: 2008
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/7038
• Institution: Nanyang Technological University

Results from two groups of biculturals (Hong Kong undergraduates. Chinese Americans) and a group of European Americans in two studies showed that in the presence of applicable cues of a culture, individuals with expert knowledge in the culture spontaneously make inferences about the culturees moral values, producing a Stroop-like effect. Although both biculturals and European Americans made spontaneous cultural inferences from American cultural cues, only biculturals made spontaneous inferences from Chinese cultural cues. Moreover, American/Chinese bicultural individuals can switch between correspondent cultural inferences from American and Chinese cultural cues numerous times within one experimental session. Implications on cultural adaptation and cultural competence are discussed.